No BS, easy to follow influencer marketing know-how to get you started today!
Over 70% of marketers say that they're struggling to measure succes of their campaigns and programs, that's why I created easy reporting frameworks and attribution models for any type of business.
Trying and testing ineffective influencer marketing tactics and strategies can cost valuable time and resources and I personally hate that. I use audience research and data to cut testing times and budgets in half and get results fast.
Working with dozens to hundreds of people a month gets challenging very fast, and most brands struggle to balance quality and volume, for the best output. I say, you CAN have the best of both 🙂
Every brand is different and there are no cure all solutions, the way I adress this is by creating bespoke and sustainable frameworks for each. Handling influencer marketing A-Z can be easy with the right processes and systems in place.
And to say I’m obsessed with influencer marketing would be an understatement.
I spent almost 10 years working with small and medium businesses both in-house and consulting, in order to help them build long-term, sustainable internal influencer marketing capabilities.
I specialize in creating highly scalable, custom, and efficient frameworks and strategies in order to maximize ROI, brand lift, and paid/organic content distribution and amplification across all platforms. for DTC and B2B alike.
"WOW!" This is what I thought when I had my first meeting with Andreea. I was so impressed by the level of professionalism and thoroughness of her influencer operations setup. She scaled up our influencer marketing team and it was all running smoothly under her wing. The thing I liked the most about working with Andreea was that everything she did was focused on the value for the end-user which not many marketers can do.
Andreea was super helpful in getting the Onto team set up in one of our first influencer campaigns. She took care of sourcing, outreach, contracts and liaising with influencers on content delivery. Highly recommend anyone to work with her!
Andreea is extremely knowledgeable about anything influencer-marketing related, she is also organised and able to take a projet from A to Z, and give advice on subjects from design to customer service to website development, highly recommend to work with her!
We went through multiple consultants until Andreea. She got us unstuck immediately. Helped us with our internal systems across our ecom brands and training for teams with fast results. All the solutions proposed were simple, elegant and concise. Highly recommend!
A power session designed to help you with anything influencer marketing related. These sessions can be built around your specific needs and can involve: answering your questions, solving bottlenecks within your program, auditing your program and strategy and anything in between.
Whether you're starting from scratch and need someone to build and kickstart your program, or looking to outsource your influencer activities to someone with experience and dedication - this is the right spot for you. I'll help you build and manage your program, using custom frameworks and strategies to help you take all the right steps for long term success.
I'm very big on understanding the audience first, what they want and how we can deliver it to them through influencer marketing. That's why I offer clients the option to do deep ICP (Ideal Customer Persona) research and help them develop a strategy that's rooted in content consumer behavior first.
If you’re looking for GENUINELY actionable tips and tricks, real life advice on how to start, run and grow influencer programs and much more, you’ll want to be on this email list.
One of the things you’ll need to succeed in influencer marketing is DATA.  There’s millions of creators out there. There’s billions of pieces of content. Thousands or even more possibilities and options for working with them.  It’s overwhelming if you seriously think about it, and that’s why most brands and marketers find influencer to be one of the most confusing channels to get a grasp on…
